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A family owned business that has been serving traditional Italian cuisine for the past 25 years. It all started in 1992, with their first location in Elkton, Maryland. Clients had great brand loyalty, but each unit was a little different, and had sent a confusing message to the customers. Sales were dropping off, and the brand did not have much constancy. Project started in end of December 2017. Clients needed to partner with a restaurant developer, to take charge of the concept development through construction management and opening.
End cap in a strip shopping center, 2117 sq. ft. Vanilla box delivery, construction period 16 weeks.
To develop a new concept that would be more related to the fresh foods and original recipes being served at all locations. Need to rename the brand, and design new logo’s etc. New interior design to coincide with the new model.
New name and trademark, Opening on November 2018. New design and concept to match the brand, 68 occupancy in a new location.